Local SEO is just as important for small business owners as big SEO is for the big guys. Local SEO ensures your business gets seen when people are looking for services in your area. As a result, business gets boosted, and you get more visibility. No one can argue that this is a good thing, so here are a few tips when you’re considering optimizing your local SEO.
1. Think about what type of competition you have in the area. Look at your competitors’ websites and blogs, even, before you start optimizing. Look at the types of keywords they’re using and try to find similar ones to use yourself. The key to good local SEO is to find keywords that are searched for often, but not used a lot. An easy way to do this is to find keywords your competitors are using, then find similar ones with a high search volume. Google trends can be a godsend here, because it’ll allow you to see which local SEO words are trending.
2. Repeat your keyword often, but not too often. Google’s algorithms are complex, and with this, repeating your keyword too often can actually hurt your search ranking. The term used for this is ‘keyword density’ and it represents how many times your SEO term shows up compared to the total number of words in whatever content you are providing. there is no magic number that gets hits, but 5% is a good number to shoot for. For local SEO, your keyword density should never exceed 10% of the total words in your content.
3. Don’t try to game the system. Google’s search algorithms are robust and smart, don’t make the mistake of thinking that you are smarter. There are plenty of tips that will give you a temporary SEO boost, but not all of them are good tips. For example, repeating your keyword over and over, adding irrelevant meta tags, and adding keywords in text that is the same color as your background will all temporarily drive up your search rating. These techniques will also get you banned from Google’s search algorithm entirely, because they are considered spamming. So play clean.