Today, it seems as if just about everyone has a smartphone. Not only do a large number of people have a smartphone, many of them use it to access the Internet on a regular basis. What does this mean for your business? It means your website has to be optimized to meet the needs of those users who may visit from a mobile device. The elements of mobile website design are often different from your typical web design.
Some companies think they need to cut back on the amount of content they use on a mobile website to make it less cluttered and easier to use. This isn’t necessarily true. You could be removing content your visitors want to see. Instead of getting rid of the content, you need to streamline that content so it works better with the mobile platform and allows your visitors to see the content they desire on the platform of their choice.
Easy navigation is an important element for any website, but it is even more critical for mobile website design. The screens on mobile devices are often smaller and users will be using their fingers instead of a mouse to navigate through your site. Keep this in mind when you are implementing the navigation features into your site.
The layout of your mobile site will often be quite different from the layout of your desktop site. Your desktop site is often spread out without the need for scrolling. The mobile site, however, typically requires a single-column layout that doesn’t require your users to zoom in or scroll to see everything on your site. This can sometimes create issues with your current content, but if you get the right help, you can overcome these issues.
Mobile devices are designed with specific features in mind. For instance, many of today’s mobile devices are equipped with GPS. This means you can build a location feature into your mobile design that tailors your website to the location of the Internet user. Another great option for your mobile website design is highlighting the phone number so users can call you with the touch of a finger instead of having to type in the entire phone number.
Mobile website design is a requirement if you will be launching your website on mobile devices. Because so many people are using these mobile devices to access the Internet, it is essential to the success of your business to offer this option to users. With the right help, you can build a quality mobile site that will attract visitors and give them the information they require.
Contact us for help building your mobile website to provide the most effective customer experience.