Archive for PinPoint Local

The Essential Elements of Mobile Website Design

| May 9, 2013 | No comments

mobile-web-design

Today, it seems as if just about everyone has a smartphone. Not only do a large number of people have a smartphone, many of them use it to access the Internet on a regular basis. What does this mean for your business? It means your website has to be optimized to meet the needs of those users who may visit from a mobile device. The elements of mobile website design are often different from your typical web design.

Your Content

Some companies think they need to cut back on the amount of content they use on a mobile website to make it less cluttered and easier to use. This isn’t necessarily true. You could be removing content your visitors want to see. Instead of getting rid of the content, you need to streamline that content so it works better with the mobile platform and allows your visitors to see the content they desire on the platform of their choice.

Easy Navigation

Easy navigation is an important element for any website, but it is even more critical for mobile website design. The screens on mobile devices are often smaller and users will be using their fingers instead of a mouse to navigate through your site. Keep this in mind when you are implementing the navigation features into your site.

The Layout

The layout of your mobile site will often be quite different from the layout of your desktop site. Your desktop site is often spread out without the need for scrolling. The mobile site, however, typically requires a single-column layout that doesn’t require your users to zoom in or scroll to see everything on your site. This can sometimes create issues with your current content, but if you get the right help, you can overcome these issues.

Mobile Features

Mobile devices are designed with specific features in mind. For instance, many of today’s mobile devices are equipped with GPS. This means you can build a location feature into your mobile design that tailors your website to the location of the Internet user. Another great option for your mobile website design is highlighting the phone number so users can call you with the touch of a finger instead of having to type in the entire phone number.

Mobile website design is a requirement if you will be launching your website on mobile devices. Because so many people are using these mobile devices to access the Internet, it is essential to the success of your business to offer this option to users. With the right help, you can build a quality mobile site that will attract visitors and give them the information they require.

Contact us for help building your mobile website to provide the most effective customer experience.

Category: Articles, Mobile Marketing & Web

Three Solid Tips for Local SEO

| April 26, 2013 | No comments

local-seo

 

Local SEO is just as important for small business owners as big SEO is for the big guys. Local SEO ensures your business gets seen when people are looking for services in your area. As a result, business gets boosted, and you get more visibility. No one can argue that this is a good thing, so here are a few tips when you’re considering optimizing your local SEO.

1. Think about what type of competition you have in the area. Look at your competitors’ websites and blogs, even, before you start optimizing. Look at the types of keywords they’re using and try to find similar ones to use yourself. The key to good local SEO is to find keywords that are searched for often, but not used a lot. An easy way to do this is to find keywords your competitors are using, then find similar ones with a high search volume. Google trends can be a godsend here, because it’ll allow you to see which local SEO words are trending.

2. Repeat your keyword often, but not too often. Google’s algorithms are complex, and with this, repeating your keyword too often can actually hurt your search ranking. The term used for this is ‘keyword density’ and it represents how many times your SEO term shows up compared to the total number of words in whatever content you are providing. there is no magic number that gets hits, but 5% is a good number to shoot for. For local SEO, your keyword density should never exceed 10% of the total words in your content.

3. Don’t try to game the system. Google’s search algorithms are robust and smart, don’t make the mistake of thinking that you are smarter. There are plenty of tips that will give you a temporary SEO boost, but not all of them are good tips. For example, repeating your keyword over and over, adding irrelevant meta tags, and adding keywords in text that is the same color as your background will all temporarily drive up your search rating. These techniques will also get you banned from Google’s search algorithm entirely, because they are considered spamming. So play clean.

If you need more local SEO help, be sure to contact us. Here at PinPoint Local, we represent the best of local SEO. We’ll be happy to get your local business the best search rating possible.

Category: Articles, Search Engine Optimization (SEO) | Tags: , , ,

Huge Local Business Opportunity

| September 7, 2012 | One comment
Bet you didn’t know 80% of customers abandon a mobile site if they have a bad user experience?

Even more staggering is the fact that one half of all local searches occur on mobile devices.

So local business owners, is your mobile online presense good enough to corral and maintain your consumers? Do you have the knowledge to make your mobile online presence visible and alluring?

Don’t fear, because we have the digital solutions for all those questions. PinPoint Local is offering a revolutionary business opportunity in a customized package that gives you the tools to not only be successful, but to be your own digital marketing team.

In this package we provide you with a local city directory thats applicable to your area, a city mobile app, mobile website and a social media presence. The app includes up-to-the-minute information on all local events, business locations, coupons and more. We also provide you with a comprehensive dashboard that allows you to control all these platforms from one easy-to-use access point.

But you may be asking why use PinPoint Local?

That’s easy, we have the experience and knowledge to give you the real deal — to get what you actually paid for. What a revolutionary idea! Instead of giving you a mobile website posing as an app, like most firms do, we actually give you an app customized to Apple, Andriod and HTML5 platforms.

Best of all, we provide you with the hands-on training and full service support that you need to conduct your business’ activities and these platforms on your own. This means that you would be your own boss, you would get paid directly from clients (no third party firm) and you would keep 100% of what you sell in advertising.

Want in? Go to http://www.pinpointlocal.biz/ or @PinPointBiz for more information.
Category: Announcements, Need To Know, PinPoint Local Alerts

#AnimalOfTheMonth: An Early Start for May: #SaveTheSeahorse

| April 27, 2012 | One comment

We are so passionate about our #AnimalOfTheMonth Project, that we just couldn’t WAIT until next week to pick out and adopt our next animal…The Seahorse! How could we resist this little adorable sea creature? So let today mark the official day we are announcing that we will #SaveTheSeahorse in the month of May.

Seahorses live in shallow tropical and temperate waters, anchoring themselves to sea grasses and coral. Their diet consists of bottom dwelling organisms, including shrimp-like crustaceans and plankton. They face threats from bycatch, incidental capture and habitat degradation. Unlike most other fish, they are monogamous and mate for life. Rarer still, they are among the only animal species on Earth in which the male bears the unborn young.

Additional Resources:

Learn about ou #AnimalOfTheMonth Initiative: http://blog.pinpointlocal.com/?cat=30

World Wildlife Fund: http://www.worldwildlife.org/gift-center/gifts/Species-Adoptions/Panda.aspx

 

Category: #AnimalOfTheMonth, #SaveTheSeahorse

#SaveThePenguins: Our Penguin Has Arrived!!

| April 25, 2012 | One comment

We were delighted that today, which just happens to be World Penguin Day, our adorable little fluffy penguin showed up in the mail!

We are thrilled to have our latest #AnimalOfTheMonth here…and we are all getting excited to adopt another species next month!

Learn more about our #AnimalOfTheMonth #SaveThePenguins and #SaveThePanda initiatives here on our blog!

Additional Information:

PinPoint Local’s #SaveThePanda Initiative (what started it all) http://blog.pinpointlocal.com/?cat=18

World Wildlife Fund: http://www.worldwildlife.org/gift-center/gifts/Species-Adoptions/Panda.aspx

Category: #AnimalOfTheMonth, #SaveThePenguins, Announcements | Tags: , , , , , , ,

PinPoint Local’s New #AnimalOfTheMonth Initiative!

| April 13, 2012 | One comment

As you know this past February we started our #SaveThePanda campaign to raise awareness about the endangered Giant Pandas and the Google Panda Algorithm update. We received our little panda mascot and adoption certificate last month.

Well the whole process made us feel so good, that we decided to adopt a new animal every month!  So we are proud to announce our #AnimalOfTheMonth adoption plan!

We will adopt a new animal from WWF every month, and post the photos and adoption process on our blog and social media accounts for you to follow along. Of course we will share photos of our fuzzy little friends too!

We are excited to announce the April #AnimalOfTheMonth….

The Emperor Penguin! (#SaveThePenguins)

“Emperor penguins live on the floating ice packs and islands of Antarctica. Known as the “giant of the penguins,” an adult can grow up to four feet in height and weigh 80 pounds. Flightless and clumsy on land, these birds are most at home underwater, where they feed on a diet of crustaceans, small fish and squid. The emperor penguin is the deepest diving penguin, capable of reaching depths of 1,700 feet. Climate change and habitat loss pose the greatest risks to these remarkable birds.” – WWF

We hope that other #DigitalMedia, #LocalSEO, and #InternetMarketing Companies will join us in our efforts to protect our planet’s endangered species.

Follow along every month with our #AnimalOfTheMonth and #SaveThePenguins posts as we go through another animal adoption process!

Additional Information:

PinPoint Local’s #SaveThePanda Initiative (what started it all) http://blog.pinpointlocal.com/?cat=18

World Wildlife Fund: http://www.worldwildlife.org/gift-center/gifts/Species-Adoptions/Panda.aspx

Category: #AnimalOfTheMonth, #SaveThePenguins, Announcements | Tags: , , , ,

PinPoint Local Alert: Google Places Guidelines Update

| March 27, 2012 | 2 comments

Google Places Guidelines Update: Google recently announced a vital new change to their “Google Places Quality Guidelines”.
This change effects service based businesses who service customers at a location other than their main business address.

The change to the guidelines states this:
If you don’t receive customers at your location, you must select the “Do not show my business address on my Maps listing” option
within your dashboard. If you don’t hide your address, your listing may be removed from Google Maps.

For more information on the Google Guidelines, click here.

Follow our Twitter account for industry information & updates: http://www.twitter.com/PinPointLocal

Category: Announcements, Local Business Data (Maps), Need To Know, PinPoint Local Alerts, Search Engine Optimization (SEO)

Our Panda has Arrived! #SaveThePanda

| March 12, 2012 | No comments

Our Panda & Adoption Certificate arrived in the mail today! We are very excited to have our newest team member here. He makes for a great company mascot!

Our Panda & Adoption Certificate

Our Panda Care Package

Stay tuned for more updates on our newest team member and our continued efforts to help save the Giant Panda.

For More Information:

Our Initial #SaveThePanda Blog Post: http://blog.pinpointlocal.com/?p=79

World Wildlife Fund: http://www.worldwildlife.org/gift-center/gifts/Species-Adoptions/Panda.aspx

 

Category: #AnimalOfTheMonth, #SaveThePanda, Announcements, Search Engine Optimization (SEO) | Tags: , , , , , ,

PinPoint Local #SaveThePanda – Our Adoption Certificate!

| March 1, 2012 | One comment

As you know in response to the Google Panda Updates we here at PinPoint Local have adopted a Giant Panda, to help increase awareness of both the Algorithm and the Endangered Species. (Read all about it here: http://blog.pinpointlocal.com/?p=79)

We received our adoption certificate today:

 

For more information about our efforts, follow our #SaveThePanda updates on our Blog.

 

Additional Resources:

Adopt your own Giant Panda from the World Wildlife Fund: http://www.worldwildlife.org/gift-center/gifts/Species-Adoptions/Panda.aspx

Category: #AnimalOfTheMonth, #SaveThePanda, Announcements, Articles, Search Engine Optimization (SEO)

Breaking PinPoint Local News: Help #SaveThePanda !

| February 10, 2012 | 2 comments

Read All About It! PinPoint Local is outraged at the negative effect that Google’s Panda changes have had on the beloved endangered species: the Giant Panda. Google’s most recent update to its search ranking algorithm was released just one year ago. It was designed to reduce the number of low quality (i.e., content farms) sites online by decreasing the bad websites overall Page Rank. But page rankings haven’t been the only thing affected by these updates, nobody thought about the poor Pandas out there. Maybe they didn’t want to have an algorithm named after them; did anyone ask them about it? We know that Google claims that the name was derived from name of the engineer who designed the algorithm, Navneet Panda, but that doesn’t change the fact that the Panda remains one of the most popular animals. Maybe it’s a coincidence, or maybe it was planned…we may never know. In an effort to help spread awareness, PinPoint Local decided to team up with the World Wildlife Fund to adopt our very own Giant Panda, and we are calling on all other SEO Companies to do the same!

Let the algorithm to affect the search results, but keep the pandas out of it! Adopt a Panda today to show your Support!

Of course, we here at PinPoint Local are avid supporters of the new Google Algorithm and the positive changes that it has made on search results, and the active efforts that Google makes to reduce spamming sites and content farms on the web. We are fully aware that Google’s use of the name ‘Panda’ in no way affects the safety or lives of pandas. But what is harming the pandas is the loss of their natural habitat and their main food source, bamboo. This article is simply designed to educate you about the Panda Algorithm as well as the seriousness of the endangered Giant Pandas, and we aim to raise awareness of both issues. We urge you to join our efforts and adopt a panda and help save this species from extinction.

Additional Resources:

World Wildlife Fund: http://www.worldwildlife.org/gift-center/gifts/Species-Adoptions/Panda.aspx

Google’s Blog Post about the Panda Algorithm: http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html

Category: #AnimalOfTheMonth, #SaveThePanda, Announcements, Articles, Need To Know, Search Engine Optimization (SEO) | Tags: , , ,
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